For people experiencing poverty, access to period products represents an enormous burden on the budget. And when choices must be made, it's not uncommon for some to find themselves with fabric or toilet paper in their underwear. This is not acceptable!

Since 2015, when Luneale was created, we have been working with organisations that fight against period poverty, we also help student associations, university residences, municipal communities and other institutions that organise distributions of safe period products.

Women who don't menstruate are no less women.
People who menstruate are not all women.
People who menstruate don't all have the same culture, the same body type, they are not all able-bodied, and don't necessarily have the same relationship with their body.

So what?

We write inclusively, we think inclusively because it's part of our values and convictions. As an intimate care brand (although we could debate that word), we think this is important.

But while we have convictions, we don't impose them: if you disagree with us, let's talk about it!

The Cup is a sustainable and zero-waste solution with an extremely low carbon footprint. We are millennials, and as such, we know we have a role to play in preserving the planet.

So we do everything to reduce our footprint: 95% of our suppliers are located within a 650km radius of our warehouse, to limit unnecessary transport.

We consider the overall impact of our products: for example, we don't produce a microwave cup steriliser because a glass does the job just as well (if not better!).